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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cabanelas, Pablo"
~subject:"Organizational buying behavior"
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The buying center concept as a milestone in industrial marketing : review and research agenda
Cabanelas, Pablo
;
Mora Cortez, Roberto
;
Charterina, Jon
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 65-78
Persistent link: https://www.econbiz.de/10014227528
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