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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Capon, Noel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Capon, Noel
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Industrial marketing management : the international journal for industrial and high-tech firms
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Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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