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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Casidy, Riza"
~subject:"Service industry"
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Service industry
Lieferantenmanagement
8
Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
7
Beziehungsmarketing
5
Relationship marketing
5
Relationship quality
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Consumer behaviour
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Business services
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Dienstleistungssektor
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KMU
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Professional service firms
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SME
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Unternehmensdienstleistung
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WTP
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B2B
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Brand image
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Brand management
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Confidence
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Freie Berufe
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Markenimage
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Nachhaltigkeit
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Professional services
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Adoption behavior
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B2B branding
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B2B buyer behavior
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B2B customer identification
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Beschaffung
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Bibliometrics
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Bibliometrie
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Casidy, Riza
O'Cass, Aron
3
Dayan, Mumin
2
Heirati, Nima
2
Mohan, Mayoor
2
Ndubisi, Nelson Oly
2
Nyadzayo, Munyaradzi
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Salunke, Sandeep
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Siahtiri, Vida
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Akaka, M. A.
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Araujo, Luis
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Balaji, M. S.
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Bigdeli, Ali Ziaee
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Bolander, Pernilla
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Boßow-Thies, Silvia
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Brown, Brian
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Cadeaux, Jack
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Castka, Pavel
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
2
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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