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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cova, Bernard"
~subject:"Kundenintegration"
~subject:"Service-Dominant Logic"
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Cova, Bernard
Babu, Mujahid Mohiuddin
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory
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European journal of marketing : EJM
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Innovating in practice : perspectives and experiences
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Journal of service management
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Strategic market creation : a new perspective on marketing and innovation management
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Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
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