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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"De Chernatony, Leslie"
~subject:"Brand image"
~type_genre:"Article in journal"
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De Chernatony, Leslie
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
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The journal of product & brand management
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
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Journal of advertising research
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Journal of business economics and management
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B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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