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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
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Glynn, Mark S.
Weiber, Rolf
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Industrial marketing management : the international journal for industrial and high-tech firms
Advances in business marketing and purchasing
4
Kohlhammer Edition Marketing
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Entwicklungen des Investitionsgütermarketing
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Forschungsbericht zum Marketing
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Business-to-business marketing management : strategies, cases and solutions
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Fundamentals of business-to-business marketing
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of Business Research
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Journal of business research : JBR
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
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The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
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