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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gupta, Suraksha"
~person:"O'Cass, Aron"
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Innovation
7
Lieferantenmanagement
7
Supplier relationship management
7
Brand management
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Markenführung
6
B-to-B-Marketing
5
Business-to-business marketing
5
Innovation management
5
Innovationsmanagement
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New product development
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Produktentwicklung
5
Brand image
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Markenimage
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand
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Marketing management
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Marketingmanagement
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Relationship marketing
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Gupta, Suraksha
O'Cass, Aron
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
22
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Keränen, Joona
12
Johnston, Wesley J.
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Swani, Kunal
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
21
Journal of strategic marketing
6
European journal of marketing : EJM
4
Technological forecasting & social change : an international journal
4
The journal of services marketing
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The journal of business & industrial marketing
3
Australasian marketing journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of Business & Industrial Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Thunderbird international business review
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European Journal of Marketing
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International small business journal : researching entrepreneurship
1
International studies of management and organization
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management Decision
1
Routledge studies in marketing
1
The Routledge companion to contemporary brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
21
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1
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
2
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
3
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
4
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
5
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
8
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
9
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
10
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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