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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Hingley, Martin K."
~person:"Le Meunier-FitzHugh, Kenneth"
~subject:"Business-to-business marketing"
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Hingley, Martin K.
Le Meunier-FitzHugh, Kenneth
Lindgreen, Adam
4
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Industrial marketing management : the international journal for industrial and high-tech firms
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
2
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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