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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Johnston, Wesley J."
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
1
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Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
2
Tension in a value co-creation context : a network case study
Tóth, Zsófia
;
Peters, Linda D.
;
Pressey, Andrew
; …
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
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