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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kao, Ta Wei"
~subject:"Social web"
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Industrial marketing management : the international journal for industrial and high-tech firms
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How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
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