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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kleinaltenkamp, Michael"
~person:"Wang, Cheng Lu"
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Business-to-business marketing
7
Customer value
7
Kundenwert
7
Lieferantenmanagement
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Supplier relationship management
7
B-to-B-Marketing
6
Betriebliche Wertschöpfung
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Innovation management
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Innovationsmanagement
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Value creation
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Beziehungsmarketing
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Consumer behaviour
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Innovation
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Konsumentenverhalten
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Relationship marketing
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Solution business
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Value in use
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Bundling strategy
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China
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Customer success management
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Customer value proposition
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Erfolgsfaktor
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Hybrid offerings
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Leistungsbündel
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Management
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Advertising
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Asia
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Asian emerging market enterprises
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Asien
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B2B firms' CSR communication
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Kleinaltenkamp, Michael
Wang, Cheng Lu
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
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Aarikka-Stenroos, Leena
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O'Cass, Aron
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Snehota, Ivan
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Agnihotri, Raj
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Eggert, Andreas
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Johnston, Wesley J.
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Keränen, Joona
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La Rocca, Antonella
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Storbacka, Kaj
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Terho, Harri
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Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
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Gupta, Suraksha
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Harrison, Debbie
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Kohtamäki, Marko
8
Markovic, Stefan
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Plouffe, Christopher R.
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Purchase, Sharon
8
Ruyter, Ko de
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Tunisini, Annalisa
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Wang, Xinchun
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Industrial marketing management : the international journal for industrial and high-tech firms
Technischer Vertrieb
6
Journal of business research : JBR
4
SpringerLink / Bücher
4
International marketing review
3
Lehrbuch
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal
2
Brand management in emerging markets : theories and practice
2
Grundlagen und Praxis der Betriebswirtschaft
2
International journal of consumer studies
2
The journal of business & industrial marketing
2
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
2
jbm - Journal of Business Market Management
2
Advances in services marketing
1
Arbeitspapiere zum Marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
Bringing technology to market: trends, cases, solutions
1
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Discussion paper
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Engineering online library
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Freie Universität Berlin - Marketing-Department - Arbeitspapiere
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Gestaltung von Organisationsgrenzen
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal for global business advancement : JGBA
1
Journal of Business & Industrial Marketing
1
Journal of Inter-Organizational Relationships
1
Journal of business economics : JBE
1
Journal of business market management : JBM
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ECONIS (ZBW)
17
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1
What drives the implementation of customer success
management
? : antecedents of customer success
management
from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
2
AI-orientation and company climate action : the moderating role of dependency structure and innovation capability
Zeng, Fue
;
Guo, Yihong
;
Fan, Qingji
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 148-160
Persistent link: https://www.econbiz.de/10014531658
Saved in:
3
How business customers judge customer success
management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
4
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
5
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
6
The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.
;
Yen, Dorothy A.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
Saved in:
7
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
8
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
9
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
10
Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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