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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Leonidou, Leonidas C."
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Internationales Marketing
Markenführung
International marketing
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Multinationales Unternehmen
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Advertising
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Advertising effects
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Behavioral economics
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Confidence
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Environmental management
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Leonidou, Leonidas C.
Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Casidy, Riza
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Ewing, Michael
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Ind, Nicholas
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Lindgreen, Adam
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Hsiao, Shih-Hui
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Hultman, Magnus
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Iglesias, Oriol
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Iyer, Pramod
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Khan, Huda
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Leonidou, Constantinos N.
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Marquardt, Adam J.
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Melewar, T. C.
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
3
Journal of international marketing
3
Challenges and solutions for international marketing management
1
International marketing ; Vol. II
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Perspectives on international marketing - re-issued
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
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The SAGE handbook of marketing ethics
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The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
2
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
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