//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mero, Joel"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziales Web"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Digital marketing
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Content Management
2
Content management
2
Digital content marketing
2
Digital goods
2
Digitale Güter
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Business-to-business
1
Conceptualization
1
Consumer behaviour
1
Content marketing
1
Customer centricity
1
Customer engagement
1
Customer journey
1
Customer journeys
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Influencer marketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Marketing
1
Marketing communications
1
Opinion leadership
1
Social media content types
1
Social media marketing
1
Supplier relationship management
1
Theories-in-use approach
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Mero, Joel
Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Michaelidou, Nina
3
Terho, Harri
3
Tóth, Zsófia
3
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
Nijssen, E. J.
2
Quinton, Sarah
2
Septianto, Felix
2
Siamagka, Nikoletta-Theofania
2
Swani, Kunal
2
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
AlSaleh, Dhoha A.
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Angell, Robert J.
1
Aras, Ajit
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Baabdullah, Abdullah Mohammed
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of export marketing : IJExportM
1
Journal of internet commerce
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->