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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mora Cortez, Roberto"
~subject:"Industrie 4.0"
~subject:"Social Web"
~subject:"USA"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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