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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Morgan, Robert"
~person:"Pardo, Catherine"
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Key account management
12
Key-Account-Management
7
Lieferantenmanagement
7
Supplier relationship management
7
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Strategic management
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3
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Morgan, Robert
Pardo, Catherine
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
22
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
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Möller, K. E. Kristian
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Aarikka-Stenroos, Leena
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O'Cass, Aron
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Snehota, Ivan
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Agnihotri, Raj
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Eggert, Andreas
12
Keränen, Joona
12
Johnston, Wesley J.
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Swani, Kunal
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
Journal of strategic marketing
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Strategic change : SC ; briefings in entrepreneurial finance
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
British journal of management
1
Business strategy and the environment
1
Collection Gestion en liberté
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Group & organization management : an international journal
1
Handbook of strategic account management : a comprehensive resource
1
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurship and innovation management
1
International journal of production research
1
International small business journal : ISBJ
1
Journal of Business & Industrial Marketing
1
Journal of international marketing
1
Journal of management studies : JMS
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing strategy organization and implementation
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Strategic entrepreneurship journal : SEJ
1
Strategic management journal
1
The IMP journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
26
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1
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
2
A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul
;
Morgan, Robert
;
Hodgkinson, Ian R.
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
Saved in:
3
Key account
management
as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
4
Barriers to the "key supplierization" of the firm
Pardo, Catherine
;
Missirilian, Ohanes
;
Portier, Philippe
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 853-861
Persistent link: https://www.econbiz.de/10009348551
Saved in:
5
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
6
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Saved in:
7
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
8
Firm-internal key account
management
networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
9
Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Toon, Mark A.
;
Morgan, Robert
;
Lindgreen, Adam
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 74-81
Persistent link: https://www.econbiz.de/10011447493
Saved in:
10
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
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