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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Nyadzayo, Munyaradzi W."
~subject:"Brand image"
~subject:"Dienstleistungssektor"
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Brand image
Dienstleistungssektor
Brand management
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Markenführung
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B2B branding
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Beziehungsmarketing
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Consumer behaviour
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Lieferantenmanagement
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Brand
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Brand citizenship behavior
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Brand relationship quality
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Brand sensitivity
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Franchisee-based brand equity
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Franchising
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Franchisor competence
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KMU
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Markenartikel
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Nyadzayo, Munyaradzi W.
Christodoulides, George
3
Ewing, Michael
3
Gupta, Suraksha
3
Brown, Brian P.
2
Casidy, Riza
2
Marquardt, Adam J.
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Mohan, Mayoor
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Pitt, Leyland F.
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Adeola, Ogechi
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Adomako, Samuel
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Budhwar, Pawan S.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
2
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
3
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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