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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Pardo, Catherine"
~person:"Ruyter, Ko de"
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Key account management
12
Lieferantenmanagement
10
Supplier relationship management
10
Key-Account-Management
7
B-to-B-Marketing
5
Beziehungsmarketing
5
Business-to-business marketing
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Marketingmanagement
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Pardo, Catherine
Ruyter, Ko de
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
22
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
13
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Keränen, Joona
12
Johnston, Wesley J.
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Swani, Kunal
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
6
Journal of marketing
5
Journal of service research : JSR
5
Journal of retailing
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Australasian marketing journal
1
Collection Gestion en liberté
1
Contemporary research in e-branding
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of strategic account management : a comprehensive resource
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
Journal of service management
1
Journal of service research
1
Psychology & marketing
1
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
1
Research memorandum / METEOR
1
The IMP journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
25
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date (oldest first)
1
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
2
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
3
Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de
;
Ruyter, Ko de
;
Keeling, Debbie Isobel
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Saved in:
4
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
5
Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Cox, David
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
Saved in:
6
Key account
management
as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
7
Barriers to the "key supplierization" of the firm
Pardo, Catherine
;
Missirilian, Ohanes
;
Portier, Philippe
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 853-861
Persistent link: https://www.econbiz.de/10009348551
Saved in:
8
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
9
Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Keeling, Debbie Isobel
;
Cox, David
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 113-123
Persistent link: https://www.econbiz.de/10012321920
Saved in:
10
Firm-internal key account
management
networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
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