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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Pitt, Leyland F."
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Internationales Marketing
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Pitt, Leyland F.
Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
Business horizons
4
International journal of wine business research : IJWBR
3
Journal of business research : JBR
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
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Advances in corporate branding
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California management review
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International journal of technology marketing : IJTMkt
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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MIT sloan management review
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
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