//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Pitt, Leyland F."
~subject:"Markenimage"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
B-to-B-Marketing
2
Brand image
2
Brand management
2
Business-to-business marketing
2
Markenführung
2
B2B brand engagement
1
Customer value
1
Employee-based brand equity
1
Firm performance
1
Internet marketing
1
Kundenwert
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Review content analysis
1
Social Web
1
Social media engagement
1
Social web
1
Supplier relationship management
1
Unternehmenserfolg
1
Viral marketing
1
Virales Marketing
1
Word choice and verbal tone
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pitt, Leyland F.
Christodoulides, George
3
Ewing, Michael
3
Gupta, Suraksha
3
Nyadzayo, Munyaradzi W.
3
Brown, Brian P.
2
Casidy, Riza
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
Adeola, Ogechi
1
Adomako, Samuel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Backhaus, Klaus
1
Baek, Ingee
1
Balmer, John M. T.
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bergamschi, Mara
1
Botha, Elsamari
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Cao, Zixia
1
Capon, Noel
1
Cohen, Greg S.
1
Coleman, Darren
1
Davari, Arezoo
1
Davis, Donna F.
1
De Chernatony, Leslie
1
Deng, Qi
1
Donthu, Naveen
1
Du, Mingfei
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foroudi, Pantea
1
Freytag, Per V.
1
Gabrielsson, Mika
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Business horizons
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->