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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Rajala, Risto"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Beziehungsmarketing
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Service-Dominant Logic
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Rajala, Risto
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
2
A transition from goods-dominant to
service
-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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