//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Storbacka, Kaj"
~subject:"Customer asset management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer asset management
Beziehungsmarketing
3
Relationship marketing
3
Business model
2
Geschäftsmodell
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Key account management
2
Key-Account-Management
2
Market innovation
2
Market mechanism
2
Market-shaping
2
Marktmechanismus
2
Organisatorischer Wandel
2
Organizational change
2
Strategic management
2
Strategisches Management
2
7S model
1
Actor engagement
1
Adjustment
1
Anpassung
1
B-to-B-Marketing
1
Betriebliches Umfeld
1
Bundling strategy
1
Business ecosystems
1
Business environment
1
Business fields
1
Business network
1
Business networks
1
Business strategy
1
Business-to-business marketing
1
Buying process
1
Case study
1
Change management
1
Configurators
1
Customer equity
1
Customer lifetime value
1
Customer portfolio
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Storbacka, Kaj
Nenonen, Suvi
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Management Decision
1
Management decision : MD
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Driving shareholder value with customer asset
management
: moving beyond customer lifetime value
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->