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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Storbacka, Kaj"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The organizational implications of implementing key account management : a case-based examination
Guenzi, Paolo
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 84-97
Persistent link: https://www.econbiz.de/10010530574
Saved in:
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Solution business models : transformation along four continua
Storbacka, Kaj
;
Windahl, Charlotta
;
Nenonen, Suvi
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 705-716
Persistent link: https://www.econbiz.de/10010211439
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