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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Van Bockhaven, Wouter"
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Betriebliche Wertschöpfung
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Value creation
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B-to-B-Marketing
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Beschaffung
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Bundling strategy
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Business model
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Business-to-business marketing
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Consumer behaviour
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Digitalisierung
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Digitization
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Industrial marketing capabilities
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KMU
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Leistungsbündel
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Procurement
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Purchasing proactivity
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Ressourcenorientierter Ansatz
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SME
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Servitization
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Van Bockhaven, Wouter
Frow, Pennie
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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Saved in:
2
Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim
;
Matthyssens, Paul
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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