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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Wang, Yun"
~subject:"Social web"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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