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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
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Asia Pacific business review
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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