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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~subject:"Marketing management"
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Search: subject:"Wechselverhalten"
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Marketing management
Switching behaviour
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of industrial organization
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Multi-dimensional analysis of perceived switching costs
Barroso, Carmen
;
Picón, Araceli
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 531-543
Persistent link: https://www.econbiz.de/10009546586
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