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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Kundenwert"
~subject:"Theorie"
~type:"book"
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B-to-B-Marketing
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Theorie
Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
70
Springer eBook Collection
28
Research
24
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
17
Europäische Hochschulschriften / 5
14
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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essentials
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Business-to-Business-Marketing
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The journal of business & industrial marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Berichte aus der Betriebswirtschaft
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ERIM report series research in management
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Hamburger Schriften zur Marketingforschung
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Innovatives Markenmanagement
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Neue betriebswirtschaftliche Forschung : Nbf
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Springer Gabler Research
6
Springer eBooks / Business and Economics
6
Advances in business marketing and purchasing
5
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
5
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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DUV / Wirtschaftswissenschaft
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Reihe: Marketing : MAR
5
SAGE library in marketing
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Kohlhammer Edition Marketing
4
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ECONIS (ZBW)
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Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
2
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
3
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
4
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
Saved in:
5
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
6
Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008737515
Saved in:
7
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
8
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
9
Special issue: Knowledge management in industrial markets
Lancioni, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003843820
Saved in:
10
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
1
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