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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Relationship management : a sales role, or a state of mind? : an investigation of functions and attitudes across a business-to-business sales force
Davies, Iain A.
;
Ryals, Lynette J.
;
Holt, Sue
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1049-1062
Persistent link: https://www.econbiz.de/10008668712
Saved in:
2
Industrial sales people as market actors
Geiger, Susi
;
Finch, John H.
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003889410
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