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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Theory"
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Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
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