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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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