//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Master brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Consumer behaviour
Relationship marketing
Brand architecture
10
Markenarchitektur
10
Brand management
8
Corporate reputation
8
Firmenimage
8
Markenführung
8
B-to-B-Marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Corporate branding
3
Corporate culture
3
Unternehmenskultur
3
Arbeitsverhalten
2
B2B
2
Brand extension
2
Business ethics
2
Co-creation
2
Corporate Social Responsibility
2
Corporate brand identity
2
Corporate brands
2
Corporate social responsibility
2
Markentransfer
2
Process
2
Stakeholder
2
Strategic management
2
Strategisches Management
2
Unternehmensethik
2
Work behaviour
2
B2B branding
1
B2B relationships
1
B2B service
1
B2C
1
Beziehungsmarketing
1
Brand extensions
1
Brand identity
1
Brand image
1
Brand positioning
1
Brasilien
1
Brazil
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Case study
1
Fallstudie
1
Language
All
English
6
Author
All
Eisingerich, Andreas B
1
Foscht, Thomas
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
Iglesias, Oriol
1
Ind, Nicholas
1
Liljander, Veronica
1
Lindgreen, Adam
1
Liu, Yeyi
1
Markovic, Stefan
1
Mingione, Michela
1
Perin, Marcelo Gattermann
1
Sarasvuo, Sonja
1
Simões, Cláudia
1
Singh, Jaywant
1
Tsai, Huei-Ting
1
Törmälä, Minna
1
Vallaster, Christine
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
11
Journal of business research : JBR
9
European journal of marketing : EJM
6
The journal of product & brand management
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Journal of general management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Asia-Pacific journal of management research and innovation
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Corporate social responsibility and environmental management
1
Decision
1
Erfurter Hefte zum angewandten Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management review : EMR
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Foundations of corporate heritage
1
Humanomics
1
International journal of business
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business competition and growth : IJBCG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing : emerging markets
1
International marketing review
1
International studies of management and organization
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of business strategies
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
4
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
5
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
6
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->