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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~type:"article"
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Consumer behaviour
Firmenimage
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
47
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Konsumentenverhalten
28
Relationship marketing
28
Brand
27
Markenartikel
27
Marketing management
15
Marketingmanagement
15
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11
Social web
11
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9
Internet marketing
9
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Brand architecture
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Article in journal
36
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36
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English
36
Author
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Casidy, Riza
2
Christodoulides, George
2
Gyrd-Jones, Richard I.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Leek, Sheena
2
Markovic, Stefan
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
2
Adeola, Ogechi
1
Adomako, Samuel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Basile, Gianpaolo
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Behl, Abhishek
1
Bergamschi, Mara
1
Besharat, Ali
1
Brown, Brian
1
Brown, Brian P.
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Caigny, Arno de
1
Capon, Noel
1
Coussement, Kristof
1
Czinkota, Michael R.
1
Davari, Arezoo
1
Ewing, Michael
1
Fearne, Andrew P.
1
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1
Guo, Chiquan
1
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1
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1
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1
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1
Hajli, Nick
1
He, Jiaxun
1
Helm, Sabrina V.
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
413
The journal of product & brand management
292
The journal of brand management : an international journal
291
Journal of retailing and consumer services
251
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
84
International journal of hospitality management
75
Journal of marketing communications
75
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
55
International journal of internet marketing and advertising : IJIMA
54
International journal of advertising : the review of marketing communications
53
Journal of strategic marketing
53
Marketing letters : a journal of research in marketing
52
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
International marketing review
47
Journal of promotion management : JPM
47
Journal of global marketing
46
International journal of consumer studies
45
Journal of marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Qualitative market research : an international journal
36
Journal of international marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
36
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
4
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
5
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
6
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
7
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
8
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
9
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
10
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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