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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer satisfaction"
~subject:"Mehrgleisiger Vertrieb"
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Customer satisfaction
Mehrgleisiger Vertrieb
Beziehungsmarketing
1
Channel integration quality
1
Consumer behaviour
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Customer engagement
1
Dienstleistungsqualität
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Distribution channel
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Einzelhandel
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Konsumentenverhalten
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Kundenzufriedenheit
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Multichannel strategy
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Multikanalvertrieb
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Omnichannel retailing
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Online retailing
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Online-Handel
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Positive word-of-mouth
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Chan, Tommy K. H.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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