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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Eye-Tracking"
~subject:"Konsumentenverhalten"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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