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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Führungskräfte"
~subject:"Kauf"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of business information systems : IJBIS
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Micro-foundations of market orientation : influencing non-marketing managers' customer information processing
Korhonen-Sande, Silja
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10003984001
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2
An analysis of buying center decisions through the salesforce
Brinkmann, Jörg
;
Voeth, Markus
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 998-1009
Persistent link: https://www.econbiz.de/10003532961
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