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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firmenimage"
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Firmenimage
Brand image
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Markenimage
63
Brand management
48
Markenführung
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B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
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Adomako, Samuel
1
Brodie, Roderick J.
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Christodoulides, George
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Gyrd-Jones, Richard I.
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Mai Dong Tran
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Mou, Yupeng
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
20
Journal of retailing and consumer services
15
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Corporate reputation review : an international journal
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Chinese management studies
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Contemporary economics
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Emerging Markets Journal : EMAJ
2
European research studies
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Gabler Edition Wissenschaft
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Global business & economics review
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Human resource management
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International journal of business
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International journal of economics and finance
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International journal of retail and distribution management
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International studies of management and organization
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ECONIS (ZBW)
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1
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
2
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
3
Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao
;
Zhou, Ling
;
Mou, Yupeng
;
Zhao, Jing
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
Saved in:
4
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
5
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
Saved in:
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