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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Media industries"
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Industrial marketing management : the international journal for industrial and high-tech firms
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JMM : the international journal on media management
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Journal of media business studies
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Critical cultural communication
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
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Hamburger Schriften zur Marketingforschung
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Handbook of media economics ; volume 1
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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