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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Organizational change"
~subject:"Salespeople"
~subject:"Theorie"
~type_genre:"Interview"
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Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
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