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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Relationship marketing
Lieferantenmanagement
23
Supplier relationship management
23
Business network
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6
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Case study
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398
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Johnson, Rhona E.
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Lee, Chia-jung
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Industrial marketing management : the international journal for industrial and high-tech firms
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
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Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Marketing von Solutions : innovative Ansätze und Best Practices
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
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Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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Cases on innovations in educational marketing : transnational and technological strategies
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DUV / Wirtschaftswissenschaft
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Deep knowledge of B2B relationships within and across borders
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Digital and social media marketing : a results-driven approach
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Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Gabler-Lehrbuch
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Global business and organizational excellence : a review of research & best practices
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Handbuch Kundenbindungsmanagement
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
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International journal of business innovation and research
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International journal of management & enterprise development : IJMED
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Journal of business strategy
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of service research : JSR
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Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
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Management decision : MD
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Management research review
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Managing consumer services : factory or theater?
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Organizational productivity and performance measurements using predictive modeling and analytics
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ECONIS (ZBW)
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Asymmetric customer-supplier relationship development in Taiwanese electronic firms
Lee, Chia-jung
;
Johnson, Rhona E.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10009583011
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