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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Strategic management"
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Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
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