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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Case study"
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Industrial marketing management : the international journal for industrial and high-tech firms
Academy of Management journal : AMJ
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Cases on sustainable human resources management in the Middle East and Asia
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
2
Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza
;
Lim, Ming
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239
Saved in:
3
Relationship management : a sales role, or a state of mind? : an investigation of functions and attitudes across a business-to-business sales force
Davies, Iain A.
;
Ryals, Lynette J.
;
Holt, Sue
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1049-1062
Persistent link: https://www.econbiz.de/10008668712
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