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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"Social web"
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Social Web
93
Social web
93
Internet marketing
56
Online-Marketing
56
B-to-B-Marketing
51
Business-to-business marketing
51
Social media
36
Beziehungsmarketing
35
Relationship marketing
35
Lieferantenmanagement
33
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33
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14
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Marketingmanagement
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93
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Terho, Harri
3
Tóth, Zsófia
3
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
Nijssen, E. J.
2
Quinton, Sarah
2
Septianto, Felix
2
Siamagka, Nikoletta-Theofania
2
Swani, Kunal
2
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
AlSaleh, Dhoha A.
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Angell, Robert J.
1
Aras, Ajit
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Baabdullah, Abdullah Mohammed
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
195
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
93
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11
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
12
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
13
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
14
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
15
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
16
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
17
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
18
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
19
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
20
The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben
;
Angell, Robert J.
;
Akarsu, Tugra Nazlil
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
Saved in:
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