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~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~subject:"Consumer behaviour"
~subject:"Product management"
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Search: subject:"Produktmanagement"
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Consumer behaviour
Product management
Produktmanagement
26
Innovation management
4
Innovationsmanagement
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Brand management
3
Bundling strategy
3
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3
Konsumentenverhalten
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1995-2003
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Gaubinger, Kurt
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Prem, Claudia
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Im, Subin
1
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1
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of marketing
Journal of the Academy of Marketing Science
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER Working Paper
5
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ECONIS (ZBW)
26
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1
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
3
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
Saved in:
4
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
5
Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
Saved in:
6
Salesperson influence on product development : insights from a study of small manufacturing organizations
Joshi, Ashwin W.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003940587
Saved in:
7
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
8
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.
;
Häubl, Gerald
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
Saved in:
9
Prozessmodell des integrierten Innovations- und Produktmanagements
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 17-27)
.
2009
Persistent link: https://www.econbiz.de/10003787759
Saved in:
10
Innovations- und Neuproduktstrategien
Werani, Thomas
;
Prem, Claudia
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 31-43)
.
2009
Persistent link: https://www.econbiz.de/10003787760
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