//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Internet marketing
251
Online-Marketing
251
Consumer behaviour
181
Konsumentenverhalten
181
Social Web
154
Social web
154
Advertising effects
92
Werbewirkung
92
Advertising
79
Werbung
79
Online retailing
68
Online-Handel
68
Viral marketing
63
Virales Marketing
63
Brand management
56
Markenführung
56
E-commerce
55
Electronic Commerce
55
Relationship marketing
52
Brand image
34
Markenimage
34
social media
33
Website
28
Brand
21
Confidence
21
Markenartikel
21
Vertrauen
21
Social network
20
Soziales Netzwerk
20
USA
18
Einzelhandel
16
Retail trade
16
United States
16
Customer satisfaction
15
Facebook
15
Kundenzufriedenheit
15
Celebrity endorsement
13
Celebrity-Werbung
13
Marketing management
13
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Language
All
English
52
Author
All
Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Rita, Paulo
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Akrout, Houcine
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Alhouti, Sarah
1
Ali, Omar
1
Almodarresi, Seyed Mahdi Alhosseini
1
Angriawan, Arifin
1
Ardekani, Saeid Saeida
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bahtiar Mohamad
1
Barnes, Stuart J.
1
Beck, Roman
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Brown, Cheryl O.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chang, Man Kit
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Chen, Weiping
1
Cheng, Julian Ming Sung
1
Cheung, Waiman
1
Cho, Su Yeon
1
Chwialkowska, Agnieszka
1
Cobanoglu, Cihan
1
Constantinides, Efthymios
1
Deshwal, Pankaj
1
Ellonen, Hanna-Kaisa
1
Elsharnouby, Tamer H.
1
Erdmann, Anett
1
Ersoy, Ayse Begum
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
The journal of product & brand management
24
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Cogent business & management
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
International marketing review
8
Journal of global marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
6
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
7
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
8
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
9
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
10
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->