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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject:"Internet marketing"
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Online-Handel
Social Web
Internet marketing
290
Online-Marketing
290
Social web
171
Consumer behaviour
167
Konsumentenverhalten
167
Online retailing
69
Viral marketing
66
Virales Marketing
66
Advertising effects
60
Werbewirkung
60
Brand management
56
Markenführung
56
Beziehungsmarketing
50
Relationship marketing
50
E-commerce
49
Electronic Commerce
49
Advertising
48
Werbung
48
social media
45
Brand image
37
Markenimage
37
Website
29
Marketing management
20
Marketingmanagement
20
Social network
20
Soziales Netzwerk
20
Facebook
19
Internet
19
USA
14
United States
14
Confidence
13
Vertrauen
13
Customer satisfaction
12
KMU
12
Kundenzufriedenheit
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SME
12
Social media
12
advertising
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210
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English
210
Author
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Rita, Paulo
3
Warkentin, Merrill
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Benitez, Jose
2
Boutsouki, Christina
2
Cao, Huanhuan
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Farzana Parveen
2
Greve, Goetz
2
Ha, Louisa
2
Kok Wei Khong
2
Kwon, Eun Sook
2
Li, Dahui
2
Li, Xiaolin
2
Li, Yung-Ming
2
Lin, Lien-Fa
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Mai, Feng
2
Moro, Sérgio
2
Wu, Chaojiang
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Zheng, Chundong
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Akrout, Houcine
1
Aksoy, Nilsah Cavdar
1
Akula, Vasudeva
1
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Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
227
Journal of retailing and consumer services
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
65
International journal of advertising : the review of marketing communications
62
Technological forecasting & social change : an international journal
61
Information systems research : ISR
59
International journal of hospitality management
58
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
53
Business horizons
48
Journal of management information systems : JMIS
48
Cogent business & management
46
The journal of product & brand management
46
Electronic commerce research
43
International journal of technology marketing : IJTMkt
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
35
International journal of contemporary hospitality management
34
Journal of electronic commerce research : JECR
33
Journal of hospitality marketing & management
33
Marketing intelligence & planning
33
Springer eBook Collection
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
28
Journal of advertising research
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
210
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
5
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
6
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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