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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
Business horizons
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International business review : the official journal of the European International Business Academy
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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