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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of consumer marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Internet marketing
111
Online-Marketing
111
Social Web
75
Social web
75
Consumer behaviour
66
Konsumentenverhalten
66
Online retailing
42
Online-Handel
42
Virales Marketing
36
E-commerce
20
Electronic Commerce
20
Beziehungsmarketing
16
Relationship marketing
16
Social media
16
Advertising effects
15
Social network
15
Soziales Netzwerk
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Werbewirkung
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Website
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Brand management
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Markenführung
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Advertising
9
Experiment
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Online reviews
9
Werbung
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Social relations
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Soziale Beziehungen
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Brand image
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Data Mining
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Data mining
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Brand
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Article in journal
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36
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36
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Cao, Huanhuan
2
Li, Xiaolin
2
Mai, Feng
2
Wu, Chaojiang
2
Akrout, Houcine
1
Balaji, M. S.
1
Baykal, Bilge
1
Beck, Roman
1
Benitez, Jose
1
Bockstedt, Jesse
1
Bose, Indranil
1
Calderon, Dennis
1
Chang, Che-Wei
1
Chen, Kuanchin
1
Chen, Rui
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Chen, Xingyu
1
Chiu, Ya-Ling
1
Chong, Alain Yee Long
1
Du, Jaingze
1
Eilert, Meike
1
Fan, Shaokun
1
Geng, Xianjun
1
Gentina, Élodie
1
Górska, Anna
1
Hernández Ortega, Blanca
1
Hesapci Karaca, Özlem
1
Horng, Shwu-Min
1
Hu, Xin
1
Hu, Ya-Han
1
Hung, Shiu-Wan
1
Iyer, Pramod
1
Jiang, Jinhu
1
Ketron, Seth
1
Kok Wei Khong
1
Lee, Pei-Ju
1
Legocki, Kimberly V.
1
Li, Fan
1
Lu, Shouwang
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of consumer marketing
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
36
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
5
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
8
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
9
Should we teach in hybrid mode or fully online? : a theory and empirical investigation on the service-profit chain in MBAs
Scaringella, Laurent
;
Górska, Anna
;
Calderon, Dennis
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259494
Saved in:
10
Recommendation matters : how does your social capital engage you in eWOM?
Baykal, Bilge
;
Hesapci Karaca, Özlem
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 691-707
Persistent link: https://www.econbiz.de/10013535920
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