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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Lodhi, Suleman Aziz"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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brand experience (BE)
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Lodhi, Suleman Aziz
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of promotion management : innovations in planning and applied research
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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