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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Virales Marketing
Consumer behaviour
510
Konsumentenverhalten
510
Social Web
87
Social web
87
Online retailing
84
Online-Handel
84
Internet marketing
64
Online-Marketing
64
Brand management
63
Markenführung
63
Beziehungsmarketing
62
Brand image
55
Markenimage
55
Advertising effects
48
Werbewirkung
48
Viral marketing
47
Experiment
43
Brand
39
Markenartikel
39
Emotion
38
E-commerce
35
Electronic Commerce
35
Customer satisfaction
33
Kundenzufriedenheit
33
Confidence
29
Vertrauen
29
Theorie
27
Theory
27
Dienstleistungsqualität
26
Service quality
26
Innovation adoption
25
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25
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Advertising
23
Cognition
23
Kognition
23
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English
103
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Chen, Qimei
3
Lu, Yaobin
3
Zhang, Hong
3
Bose, Indranil
2
Doorn, Jenny van
2
He, Yi
2
Kim, Yong Jin
2
Li, Dahui
2
Lin, Zhibin
2
Ow, Terence T.
2
Saenger, Christina
2
Thomas, Veronica L.
2
Wang, Bin
2
Wu, Ji
2
Zhao, Ling
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Ahuvia, Aaron
1
Akrout, Houcine
1
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1
Bae, T. J.
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
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1
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1
Bartosiak, Marcin
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
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1
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1
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1
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
520
Journal of business research : JBR
435
International journal of hospitality management
220
The journal of services marketing
130
The journal of product & brand management
113
Psychology & marketing
101
Cogent business & management
89
International journal of contemporary hospitality management
89
Journal of the Academy of Marketing Science
89
Journal of hospitality marketing & management
88
Journal of travel and tourism marketing
85
The journal of brand management : an international journal
84
Asia Pacific journal of marketing and logistics
82
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of retailing
77
Tourism management : research, policies, practice
72
Journal of marketing
70
The service industries journal
70
Journal of strategic marketing
69
European journal of marketing : EJM
66
Journal of service management
61
Marketing intelligence & planning
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Services marketing quarterly
55
Journal of service research : JSR
54
SpringerLink / Bücher
54
International journal of electronic marketing and retailing : IJEMR
53
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
50
Journal of internet commerce
49
International journal of retail and distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Service business
48
International journal of consumer studies
47
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ECONIS (ZBW)
103
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
6
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
7
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
8
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
9
Emotion-regulatory chatbots for enhancing consumer servicing : an interpersonal emotion management approach
Luo, Bei
;
Lau, Raymond Yiu Keung
;
Li, Chunping
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466169
Saved in:
10
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
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