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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"SpringerLink / Bücher"
~person:"Eilers, Daniela"
~subject:"Online-Marketing"
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Online-Marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
SpringerLink / Bücher
Innovatives Markenmanagement
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Wirkung von Social Media auf Marken : Eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
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2014
Social Media als Instrument der Markenführung -- Relevanz der persönlichen Interaktion zwischen Marke und Nachfrager in Social Media -- Vergleichende Analyse der Wirkung verschiedener Instrumente der Markenführung in Social Media auf Marken.
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